Advertising Guidelines
Deadlines:
Space reservation - Deadlines for space reservation/cancellations are every Thursday at 6pm (EST) prior to the week of publication. Space reservation cannot be canceled past deadline.
Ad creative deadlines - Ad creative deadlines are at noon Thursday of the week prior to the ad running for camera ready art, and noon Tuesday if the ad must be built by you129’s ad creative team.
Proof/approval deadlines - All proofs requiring approval must have those approvals submitted by 5pm Thursday. Please review your ad copy carefully to ensure that all the information listed is correct. you129 will not be held liable for approved ads that run with incorrect copy. If no approval is submitted for the ad by deadline, you129 will assume the ad is fit to run as is.
Specifications - Whenever possible, we prefer to receive your advertisement as an Adobe Photoshop, Illustrator, or layered TIFF file.
Note that PDFs must have fonts embedded, and all graphics within the original layout must be in either grayscale or RGB color mode
Mistakes and Makegoods
you129 is not responsible for typographical errors unless such an error was made by you129’s creative staff. We will only be responsible for returning charge on the portion of the advertisement that was rendered useless.
If a mistake in advertising occurs and is the fault of the publisher, one of the following courses of action will be pursued to remedy the mistake, whichever is most appropriate:
a) cancellation or reduction of relevant production charges.
b) insertion of a “make-good” advertisement in the next available issue.
c) cancellation of charges for the portion of the advertisement rendered valueless by the error.
Payment Policies
All new advertisers will be considered “pre-pay accounts” until credit with you129 has been established. Credit is established after 5 prepaid advertisements have run in a scheduled campaign.
In the event of nonpayment, you129 reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due to you129. The advertiser and/or agency will be held responsible for, and agrees to reimburse you129 for court costs, attorney fees, and any other expenses incurred in the process of collecting debts due you129. Payment is due upon receipt of billing. An account balance older than 30 days is considered past due. No advertising will be accepted for accounts 60 days past due, after which the advertiser’s account will be barred.
General Guidelines
you129 reserves the right to review/reject any advertising that may be considered offensive or harmful to its readers.
Advertisements cannot deceive the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, etc.
